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Metal Medya

We run your social media accounts to a monthly plan

Our editors, who cover your sector every month, write the executive articles, and our video team films the technical videos. Every month we report engagement and the quote requests received.

Discuss your project +90 216 466 79 55 Discuss a road map

At a glance

Scope
Strategy and content plan · Executive voice from our editors · Technical video and short formats · Community and dealer communication
Duration
Launch and fair programme: 2-4 months
Ways to work
Social media road map · Launch and fair programme · Ongoing social media programme
Getting started
Social media road map · One-off engagement

What companies expect from social media has changed

  • Enough yesterday: A fixed number of posts a month

    Expected today: A programme measured in quote requests

  • Enough yesterday: A company account

    Expected today: The LinkedIn voice of your managers and experts

  • Enough yesterday: Celebration posts

    Expected today: Technical video from the plant and the field

  • Enough yesterday: A likes report

    Expected today: A report on enquiries and pipeline

The parts of a social media programme

We run every part of the programme, from strategy to executive articles and from technical video to the monthly report.

Strategy and content plan
  • Target job titles and company list
  • Content themes from buyer questions
  • Written road map and monthly calendar
Executive voice from our editors
  • LinkedIn articles on behalf of executives
  • Specialist interviews
  • Approved publishing flow
Technical video and short formats
  • Technical videos presented by specialists
  • Short plant and fair videos
  • Landscape and vertical edits
Community and dealer communication
  • Comment and message monitoring
  • Sharing kit for dealers and employees
  • Response plan for sensitive situations
LinkedIn ads
  • Job title and company targeting
  • Thought Leader Ads
  • Ad budget shown separately in the quote
Reporting on business results
  • Engagement by target company and job title
  • Quote requests and CRM records
  • Job applications
  • Updated monthly plan

One month, four weeks and a steady rhythm

A sample plan. We set the channels, frequency and content types around the company’s goals.

Week 1

LinkedIn
Product or application example
Instagram
Short video from production

Week 2

LinkedIn
Executive view
Instagram
A face from the team
YouTube
Plant tour

Week 3

LinkedIn
Comment on sector news
Instagram
Product detail

Week 4

LinkedIn
Fair or project announcement
Instagram
Month in review

Your executive’s articles are written by our editors who cover your sector

Your accounts are run by the team that produces our magazines: our editors write the executive articles and interviews, and our video team films the technical videos.

See advertising options

From first meeting to road map, and from road map to a monthly programme

  1. Duration: 1 week

    Introduction

    Deliverable Goals and success criteria

  2. Duration: 2-3 weeks

    Audit and road map

    Deliverable Written road map and first month’s calendar

  3. Duration: 3-4 weeks

    Shoot and first posts

    Deliverable Approved content and publishing calendar

  4. Duration: Monthly

    Monthly programme

    Deliverable Monthly report and next month’s plan

You start with a road map

Discuss your project

  1. One-off engagement · 2-3 weeks

    Social media road map

    • Account and competitor audit
    • Target job title and company list
    • Channels and content themes
    Discuss a road map

  2. Fixed-term programme · 2-4 months

    Launch and fair programme

    • Pre- and post-fair content calendar
    • Stand and product shoots
    • Executive article and interview

  3. Monthly · At least 6 months

    Ongoing social media programme

    • Monthly content and executive articles
    • Regular shoot days
    • Community monitoring and ad management

We prepare your quote line by line for the model and scope you choose.

Questions asked before we start

What determines the price?

The number of channels, the monthly amount of content, executive content, shoot days and the scope of ad management. We show ad spend and the management fee as separate lines in the quote.

When will we see results?

The first content is published in the weeks after the road map is approved. Business results such as quote requests and opportunities depend on your sales cycle; we set the criteria and the review date together in the road map.

Which platforms should we be on?

LinkedIn to reach decision-makers, YouTube for technical explanation; Instagram and short video to reach job candidates and a wider audience. We choose the channels in the road map, based on your goals and your buyers.

What do you need from us to start?

Admin access to the accounts, the products and fairs you want to highlight, an interview with your executive and one day for a shoot. Content preparation and publishing are ours; final approval of technical accuracy stays with you.

How is content approved before it is published?

You approve the monthly calendar in one go; executive articles also go to your executive for approval. When a sensitive comment or development comes up, we follow the response plan we agree together in the first meeting.

Who owns the accounts?

We recommend that accounts are opened in your company’s name and stay with you; we work as authorised managers. Ad accounts and data also belong to your company.

Tell us what you want to do and we will prepare the plan and quote to match

Share the addresses of your current accounts and the products and fairs you want to highlight this year, and we will work out the first month’s plan together.

Advertising and services T +90 216 466 79 55 M +90 554 965 29 19 E [email protected]
Discuss your project

What is social media management, and how does it work for an industrial company?

Social media management means running accounts to a plan, regularly and with measurement. For an industrial company the aim is for buyers, candidates and partners to see the company’s production, products and people on a regular basis.

Why social media is different for a B2B company

The followers of a machine maker or a steel service centre are buyers, engineers, dealers and employees. This audience wants to see production, quality and expertise rather than promotional posts. So the content comes from the plant, product applications and fairs, and LinkedIn and YouTube lead as channels.

Strategy comes before posting

Which audience, on which channel, with which themes and how often is decided in a written strategy. Themes such as product introductions, executive views, recruitment and fair announcements are spread over a monthly calendar, so the accounts work like a trade channel that publishes to a schedule rather than now and then.

One shoot day produces weeks of content

A planned shoot day produces several weeks of content in one go: short videos from the production line, product detail photos, an executive interview and team portraits. Before the shoot, a shot list is prepared from the monthly calendar, so it is clear which post and which channel each image is for. The same shoot gives landscape edits for LinkedIn and vertical cuts for short video.

Reaching the right people with ads

Organic posts reach existing followers; reaching new buyers needs advertising. LinkedIn ads can be targeted by sector, job title and company size. The campaign budget and goal are set up front, and the results show in the monthly report.

Online advertising

Measuring and updating the plan

At the end of each month reach, engagement and follower change are reported, and what worked feeds into next month’s plan. Social media can also be treated as part of the year-round media plan, together with other channels.

Media planning
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