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Metal Medya

We bring your brand together in one identity system

Starting from positioning, we bring your logo, colours, written voice and every application into one system, and apply the identity with the same team, from the catalogue to the exhibition stand and from the website to signage. If you wish, we announce your new brand’s launch in our magazines.

Discuss your project +90 216 466 79 55 Request a free brand health check

At a glance

Scope
Positioning and brand architecture · Roll-out by one team · Logo and visual system · Verbal identity
Duration
Identity project: 8-14 weeks
Ways to work
Brand health check · Identity project · Roll-out and brand management
Getting started
Brand health check · Free review

What companies expect from a corporate identity has changed

  • Enough yesterday: Logo, business card, letterhead

    Expected today: A brand system that starts from positioning

  • Enough yesterday: A PDF manual

    Expected today: An online brand portal

  • Enough yesterday: Visual identity only

    Expected today: Visual, verbal and motion identity

  • Enough yesterday: A project that ends with design

    Expected today: Roll-out from the plant to the fair

The layers of a brand system

The same team prepares every layer, from positioning to the identity system and from online guidelines to the last application on the stand.

Positioning and brand architecture
  • Brand audit and competitor analysis
  • Positioning summary
  • Umbrella brand and product brands
  • Name proposals
Roll-out by one team
  • Consistent with catalogue, stand and web
  • Signage, vehicles and workwear
  • Written transition plan
Logo and visual system
  • One-colour and small-size versions
  • Print, screen and paint colour codes
  • Heading and text typefaces
Verbal identity
  • Brand story and key messages
  • Tone of voice and writing guide
  • Turkish and English equivalents
Motion and digital assets
  • Animated logo
  • Video openers and closers
  • Presentation and social media templates
Online brand guidelines
  • Logo usage rules and examples
  • Downloadable logo file package
  • Editable templates
  • Access for dealers and suppliers

Which applications do you need?

We have listed applications in four areas; at the discovery meeting we choose together which ones you need.

Print

Digital

  • Email signature
  • Presentation template
  • Social media templates
  • Website

Sites and spaces

Product

We introduce your new brand in our trade magazines

Our editors write your brand language and launch copy, and our video team films your launch video. If you wish, we announce the launch in our 7 trade magazines.

See advertising options

From discovery to strategy, and from identity to application in the field

  1. Duration: 1-2 weeks

    Discovery and brand audit

    Deliverable Brand audit report

  2. Duration: 2-3 weeks

    Strategy

    Deliverable Approved positioning summary and brand architecture

  3. Duration: 4-6 weeks

    Identity design

    Deliverable Approved identity system

  4. Duration: 4-8 weeks

    Roll-out and launch

    Deliverable Online brand guidelines and a written transition plan

You start with a brand health check

Discuss your project

  1. Free review · 5 working days

    Brand health check

    • Consistency of logo and applications
    • Comparison with competitors
    • Draft brand architecture
    Request a free brand health check

  2. One-off project · 8-14 weeks

    Identity project

    • Brand audit and strategy
    • Logo and visual system
    • Verbal identity and motion

  3. Annual programme · 12 months

    Roll-out and brand management

    • Written transition plan
    • Catalogue, stand and field applications
    • Guideline and template updates

We prepare your quote line by line for the model and scope you choose.

Questions asked before we start

What determines the price?

The scope of the strategy, whether it is a new logo or a refresh, the number of brands, the number of applications and the scope of the guidelines. After the discovery meeting we give an itemised written quote.

How long does it take?

A logo refresh takes less time than a full identity project; timing depends mostly on the approval stages and the number of applications. We set the schedule in writing at the discovery meeting, with an approval date for each step.

Can you refresh our logo and keep it recognisable?

Yes. To keep recognition we can simplify and redraw the logo, or renew only the colour, type and verbal identity. The brand audit shows which one is needed.

Will the new identity be ready in time for our fair?

We build the schedule backwards from the fair date. We get priority applications such as the stand, the catalogue and digital channels ready for the fair, and renew the others in turn under the transition plan.

What do you need from us to start?

A discovery meeting with management, your current logo files and sample applications, your target markets and the fair or launch dates ahead of you. We complete the rest together in the discovery stage.

Can our own team use the identity afterwards?

Yes. The online brand guidelines and editable templates are prepared for exactly that; your team, dealers and suppliers reach the latest version of the files at one address.

Tell us what you want to do and we will prepare the plan and quote to match

Describe your company and where the identity will be used, and we will prepare the scope, schedule and quote in writing.

Advertising and services T +90 216 466 79 55 M +90 554 965 29 19 E [email protected]
Discuss your project

What does a corporate identity include?

Corporate identity work is not just logo design; it is the set of rules that decides how your company looks on documents, on products, on site and at fairs. For an industrial company those rules are tested less in the office than at the factory gate, on the delivery truck and on the exhibition stand.

A logo alone is not an identity

A logo earns its value when it is used the same way everywhere. If its colours, typefaces, clear space and small-size behaviour are not defined, every new document and every new sign scatters the identity a little more. Corporate identity makes these decisions once and puts them in writing, so everything that represents your company speaks the same language.

Rolling out a new identity

A new identity does not reach every place in a day. Usually digital channels and documents come first, then product labels, signs, vehicles and workwear are renewed in turn. A written roll-out plan stops the old and new identities appearing side by side, and the fair calendar is part of that plan.

Exhibition and stand services

Choosing colours: on paper, on screen and on painted surfaces

The same corporate colour looks different on paper, on screen and on painted metal. That is why the colour system is defined with separate equivalents for each medium: for print, for screen and for paint. Giving the right codes to the companies that make your signs, vehicle livery or product paint keeps the identity the same in the field.

Refresh or new identity?

A logo used for years is recognised by your customers and dealers, and that recognition is worth keeping. Often what is needed is not a new logo but a simplified, redrawn one with renewed rules around it. A new identity makes sense in periods such as a merger, a new brand or entry into a new market.

Why brand guidelines matter

Your identity is not used only by your own team: dealers, suppliers, printers and other agencies you work with use it too. Without guidelines, every new catalogue or advertisement becomes a new interpretation of the identity; with them, everyone starts from the same decisions.

Catalogue and brochure design
All services