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Metal Medya

We build corporate websites that take quote requests from every product page

We present your products with their technical data, setting up product data, export languages and the quote flow together. The site’s copy is written by our editors, who cover your sector every month.

What an industrial website is expected to do has changed

  • Enough yesterday: A mobile-friendly site

    Expected today: A site that takes quote requests on product pages

  • Enough yesterday: A PDF catalogue

    Expected today: Searchable technical data in HTML

  • Enough yesterday: Being found on Google

    Expected today: Being found on Google and in AI answers

  • Enough yesterday: A site frozen after launch

    Expected today: A site measured and improved every month

The layers of an industrial website

We build every layer of the site, from product data to the quote flow and on to development after launch.

Product catalogue and technical data
  • HTML specification tables and product filters
  • Downloadable data sheets, certificates and CAD files
  • The same product data as the catalogue
Content and video from our editors
  • Product and company copy
  • Plant and product videos
  • Application and project stories
Search and AI visibility
  • Structured data
  • Redirects from old addresses
  • Citations through sponsored articles in our magazines
Multilingual export site
  • Turkish, English and other languages
  • Separate addresses per language
  • Translation editing
Speed and accessibility
  • Core Web Vitals monitoring
  • Tables readable on a phone
  • Contrast and keyboard access to WCAG
Quote flow, integration and custom software
  • Product-linked quote form and CRM transfer
  • Dealer and customer portal
  • Product selector, configurator and calculator
  • Form, phone and email measurement

We build the site structure starting from your products

A sample sitemap. We redraw it for each company around its product range and markets.

Home
  • Products
    • Product group
    • Product page
    • Data sheet (PDF)
  • Industries
    • Applications
    • Project examples
  • Company
    • About us
    • Quality and certificates
    • News
  • Contact
    • Quote form
    • Dealers and offices

Your website and catalogue are built from the same product data

We plan the site’s product and data-sheet pages and your printed catalogue as one project: we gather and edit the product information once and use it in both places in the same form.

Catalogues, Brochures and Print

Your site’s copy is written by our editors who cover your sector, and we announce its launch in our magazines

Your site’s content comes from the team that produces our magazines: our editors write the product copy and our video team shoots the videos. If you wish, we announce the launch in our 7 trade magazines and newsletters.

See advertising options

Websites we have built for industrial companies

Some of the corporate websites we have designed and developed. All are live; open any of them to take a look.

From discovery to launch, and from launch to continuous development

  1. Duration: 1-2 weeks

    Discovery

    Deliverable Draft sitemap and written quote

  2. Duration: 3-5 weeks

    Design and content

    Deliverable Approved designs and copy

  3. Duration: 4-8 weeks

    Software and integration

    Deliverable A test site with content entered

  4. Duration: Monthly

    Launch and development

    Deliverable Live site and monthly report

You start with a website scorecard

Discuss your project
  1. Free review · 5 working days

    Website scorecard

    • Speed and mobile measurement
    • Accessibility check
    • Search and AI visibility
    Request a free website scorecard
  2. One-off project · 8-16 weeks

    New website project

    • Discovery and sitemap
    • Design, content and translation
    • Software and integrations
  3. Monthly · At least 12 months

    Continuous development

    • Hosting, backups and security
    • New product and content entry
    • Monthly enquiry and speed report

We prepare your quote line by line for the model and scope you choose.

First step: a free scorecard for your website

Send us your website address; our team will review your site and send you the findings in a short, scored written scorecard.

  • Speed and mobile view
  • Accessibility
  • Product and technical data structure
  • Search and AI visibility
  • Language pages
  • Quote forms
The information you send is used only to answer your enquiry.

Questions asked before we start

What determines the price?

The number of products and pages, the number of languages, the integrations and how much of the content is ready. After the discovery meeting we give an itemised written quote.

How long does it take?

Most of the time depends on content: if product information and images are ready, the process is shorter. We set the schedule in writing at the discovery meeting, with its approval stages.

Can our team update the site themselves?

Yes. Your team updates products, news and pages from the content panel; we provide panel training at launch.

Will our site be visible in AI search?

AI assistants use crawlable text, structured data and citations in other sources. We build your site around these, and measure and report visibility regularly.

Who owns the domain and the site?

The domain, content and data stay with you. You can keep running the site with us or with another team.

Can you redesign our existing website?

Yes. We review the existing content and addresses and redirect old addresses to the new pages to protect search visibility.

Tell us what you want to do and we will prepare the plan and quote to match

Share your current website address, your product range and your target markets, and we will prepare the scope and quote in writing.

Web design and software: what should an industrial company’s website get right?

An industrial company’s corporate website is the online counterpart of its product catalogue, its sales team and its exhibition stand. A well-structured site takes visitors by a short route to the product, its technical information and the quote form.

Product structure comes before page structure

Industrial buyers usually arrive looking for a specific product, size or material. So the sitemap starts from the product range, not the home page: product groups, product pages and the technical specifications of each product. Downloadable PDF data sheets make life easier for purchasing and engineering teams, and the same information can be used in the printed catalogue.

Catalogue and brochure design

Mobile-friendly design and speed

On the shop floor, on site or at a fair, the website is mostly viewed on a phone. Mobile-friendly design is more than shrinking the page: technical tables must be readable on a phone, phone and email links must work with one tap, and images must load without slowing the page down. Fast, easy-to-use pages keep visitors on the site and also help visibility in search engines.

Multilingual content and exports

An exporting company’s website should offer separate pages in the language of each market. Instead of an automatic translation of one page, a separate address and edited copy for each language builds trust with foreign buyers and makes the site easier to find in searches in that country.

From the quote form to the sales team

The most important job of a corporate website is to collect enquiries. A quote form opened from the product page, asking for the product and quantity, routes the enquiry to the right sales team. Measuring forms, phone calls and emails separately shows how many enquiries the site brings in.

Online advertising

Custom software, content management and maintenance

Ready-made templates do not meet every company’s needs. Modules such as dealer lists, product filters or application forms can be built around your processes. A content panel your own team can use to update products, news and pages keeps the site current. After launch, regular updates, backups and security monitoring, in other words support and maintenance, are part of keeping the site running smoothly.

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