Web design and software: what should an industrial company’s website get right?
An industrial company’s corporate website is the online counterpart of its product catalogue, its sales team and its exhibition stand. A well-structured site takes visitors by a short route to the product, its technical information and the quote form.
Product structure comes before page structure
Industrial buyers usually arrive looking for a specific product, size or material. So the sitemap starts from the product range, not the home page: product groups, product pages and the technical specifications of each product. Downloadable PDF data sheets make life easier for purchasing and engineering teams, and the same information can be used in the printed catalogue.
Catalogue and brochure designMobile-friendly design and speed
On the shop floor, on site or at a fair, the website is mostly viewed on a phone. Mobile-friendly design is more than shrinking the page: technical tables must be readable on a phone, phone and email links must work with one tap, and images must load without slowing the page down. Fast, easy-to-use pages keep visitors on the site and also help visibility in search engines.
Multilingual content and exports
An exporting company’s website should offer separate pages in the language of each market. Instead of an automatic translation of one page, a separate address and edited copy for each language builds trust with foreign buyers and makes the site easier to find in searches in that country.
From the quote form to the sales team
The most important job of a corporate website is to collect enquiries. A quote form opened from the product page, asking for the product and quantity, routes the enquiry to the right sales team. Measuring forms, phone calls and emails separately shows how many enquiries the site brings in.
Online advertisingCustom software, content management and maintenance
Ready-made templates do not meet every company’s needs. Modules such as dealer lists, product filters or application forms can be built around your processes. A content panel your own team can use to update products, news and pages keeps the site current. After launch, regular updates, backups and security monitoring, in other words support and maintenance, are part of keeping the site running smoothly.