Promotional products: which product should an industrial company choose, and when?
Promotional products carry your brand onto a customer’s desk and out on site, and keep the relationship going through the year. The right product is the one that is actually used on a customer’s desk or on site.
A product that is used is a product that is remembered
A promotional product earns its value by staying on the desk, not in a drawer. In industrial companies, purchasing and engineering teams use a calendar, a diary and a good pen all year, while a bag handed out at a fair carries the catalogues home. Thinking about who will use the product, where and for how long before choosing it keeps the budget from being wasted.
How to work out quantities
Quantities start from the distribution list: customers and dealers, the expected number of visitors at the fair, your own team, and a reserve for new contacts during the year. Each group can also get a different product, such as a set for key customers and a small gift for fair visitors. Drawing up the list first reduces the risk of running short or leaving stock in a store room.
Fair giveaways should match the stand
Giveaways handed out at a fair should look like part of the stand. Bags, pens or small gifts in the same colours and language as the stand graphics make it easier for visitors to remember the stand. How they are handed out matters too: a pen for everyone and a set given after a meeting do different jobs.
Exhibition and stand servicesThe print method follows the product
Not every product takes every kind of print. Laser marking on a metal pen, screen printing on a textile bag, embossing or hot-foil on a diary cover: the technique is chosen by the product’s material. Because logo, colour and placement behave differently in each technique, approving a print proof before production matters.
Promotional products extend your corporate identity
When the calendar, business card, catalogue and stand carry the same identity, promotional products become part of that whole. If corporate colours and typefaces are not yet defined, settling the identity rules first gives a consistent look across every product group.
Corporate identity