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Metal Medya

We design your stand and run the project from build-up to the report

We design the stand around your fair goals. Our team handles design and project management; we build and install with our partners. If you wish, we announce your participation in our magazines before and after the fair.

Discuss your project +90 216 466 79 55 Request a free stand brief

At a glance

Scope
Goals and stand design · Media before and after the fair · Custom or modular build · Logistics, installation and storage
Duration
Single fair project: Domestic 6-10 weeks, abroad 3-4 months
Ways to work
Stand brief · Single fair project · Annual fair programme
Getting started
Stand brief · Free brief meeting

What exhibitors expect from a stand has changed

  • Enough yesterday: A stand for one show

    Expected today: A stand stored and reused show after show

  • Enough yesterday: Products on display

    Expected today: Machines running live demos

  • Enough yesterday: A business card bowl

    Expected today: Leads recorded and reported at the stand

  • Enough yesterday: Communication that ends with the show

    Expected today: Announcements in magazines before and after

The parts of a trade fair appearance

From design to dismantling you work with one project team. Work we carry out with our partners is marked below.

With our partner

Goals and stand design
  • Fair goals and visitor profile
  • Plan, 3D visuals and graphics
  • Pre-fair briefing for your stand team
Media before and after the fair
  • Announcement in the fair issue and newsletter
  • Photo and video on the stand
  • Sponsored post-fair news and short video
Custom or modular build (With our partner)
  • Workshop production
  • Reusable modular system
  • Materials and reuse report
Logistics, installation and storage (With our partner)
  • Transport and build-up
  • Dismantling and space handover
  • Storage between fairs
Stands for machinery and heavy exhibits
  • Floor load, crane and forklift plan
  • 380 V and compressed air
  • Safety and demo area
Demonstrations and meetings on the stand
  • Product demonstrations
  • Screens and interactive content
  • Catering and meeting area
Lead capture and reporting
  • Tablet or QR-code lead form
  • Transfer to your CRM
  • Post-fair results report
Fairs abroad (With our partner)
  • ATA carnet and customs
  • Organiser’s technical approval
  • Local build crews
  • Planning backwards from the fair date

It starts weeks before the fair and continues after it

We divide an exhibition project into three periods. The work in each is set out in a written schedule.

  1. Before the fair

    • Brief and stand dimensions
    • Stand design and 3D visuals
    • Approval, build and print
    • Logistics and installation plan

  2. During the fair

    • Installation and stand handover
    • Catering and on-site coordination
    • Photography and video on the stand
    • Daily checks and support

  3. After the fair

    • Dismantling and space handover
    • Delivery of photos and video
    • Review for the next fair

We announce your participation in our magazines before and after the fair

Your fair project is run by the publishing team that produces our fair issues. Before the fair, we announce your stand in the fair issues of our 7 trade magazines and in our newsletters.

See advertising options

Stands we have designed for industrial companies

Examples of our stand designs. The images are 3D designs we prepare before the build.

You start with a stand brief

Discuss your project

  1. Free brief meeting · 3 working days

    Stand brief

    • Fair goals and visitor profile
    • Space and stand type review
    • Schedule planned back from the fair date
    Request a free stand brief

  2. Per fair · Domestic 6-10 weeks, abroad 3-4 months

    Single fair project

    • Stand design and 3D visuals
    • Build, installation and dismantling
    • Pre-fair announcement

  3. Annual programme · 3-6 fairs, 12 months

    Annual fair programme

    • Modular stand system and storage
    • Rebuild for each fair
    • Media plan for each fair

We prepare your quote line by line for the model and scope you choose.

Questions asked before we start

What determines the stand budget?

The stand size and type, custom or modular build, materials, screens and lighting, logistics and storage after the fair. After the brief meeting we give an itemised written quote.

How early should we start?

Stand size, how quickly the design is approved and the organiser’s build-up schedule set the timeline; fairs abroad need a longer planning margin for customs and transport. In the brief meeting we draw up a written schedule working back from the fair date.

What do you need from us to start?

The fair name, space size and stand type, the organiser’s technical rules, the products on show and their weights where relevant, and why you are taking part in the fair. With this we plan the brief meeting.

Who builds the stand?

Design, graphics and project management are handled by our team. Build, installation, dismantling, storage and catering are carried out by partners we work with; we remain your contact throughout. If you already have a design, we plan build and installation; if you only need design, we deliver technical drawings and print files.

Can the stand be used at more than one fair?

Yes. A stand we build on a modular system adapts to different floor sizes and is stored between fairs. At each fair we renew only the graphics and changed parts; after the fair we report the materials reused.

How do we measure the result of the fair?

We record conversations on the stand through a lead form and pass them to your CRM. After the fair we prepare a report showing lead count and quality, number of meetings and cost per lead; in the annual programme we compare fairs using these reports.

Tell us what you want to do and we will prepare the plan and quote to match

Send us the fair, the space size and the stand type, and we will set out the design and build schedule from there.

Advertising and services T +90 216 466 79 55 M +90 554 965 29 19 E [email protected]
Discuss your project

How should an industrial company prepare for a fair?

Fairs are the busiest days of the year for industrial companies to show products, build new business contacts and follow the sector. A well-planned stand lets you use those few days against goals set in advance.

Stand design starts with the goal

The size and look of the stand follow what the fair is for: launching a product, meeting dealers or finding export contacts. Once the goal is clear, it becomes obvious which products lead, how many meeting areas are needed and how much storage to allow. Stand design is drawn after these decisions; putting the visual first and the needs second usually wastes space.

Corner, island or inline stand

The position in the hall matters as much as the design. Corner stands are seen from two aisles and their open sides draw visitors in; island stands are open on four sides but need more build; inline stands have a single front, so the entrance and logo wall need more careful planning. When booking the space, this choice should be weighed together with budget and product display.

A schedule that works back from the fair date

The organiser sets the build-up and dismantling days in advance, and the stand is built and transported around them. The later the design is approved, the tighter the build becomes and the fewer material options remain. A schedule worked back from the fair date shows from the start who approves what and when, and avoids surprises on build-up day.

Communication materials on the stand

What visitors take away from the stand is where contact after the fair begins. An up-to-date catalogue, data sheets and business cards should be ready before the fair, and giveaways should match the stand’s identity. When these materials are prepared in the same language as the stand, the stand holds together.

Promotional products and fair giveaways

After the fair

The fair days end; the communication continues. Photos and video shot on the stand go on working on the company’s website and social media accounts after the fair. For the next fair, the stand plan, visitor flow and what was missing are noted; the next design starts from those notes.

Social media management
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